Current event synopsis 2 page Term Paper Example | Topics and Well Written Essays - 500 words

Current event synopsis 2 page - Term Paper Example Ron Lieber highlights the extent to which customers suffer after their card information falls on rogue hands. The primary effect of debit card fraud is the realization of a sour relationship between providers of financial services and their customers. In light of the article, First American Bank, Bank of America, Taxi operators, and debit card service providers such as MasterCard and Visa face strive to retain their customers after cases of fraud emerge. This is because fraud affects customer trust, loyalty, and general satisfaction with the companies caught up in fraudulent transactions. To ascertain their commitment to customer welfare, banks and businesses are quick to implement strategies that assure customers of their financial safety and security. One of most employed strategy is the practice of zero liability policy. This policy ensures that customers are not liable for transactions that they do not approve. Moreover, banks and other financial providers replace affected debit cards shortly after cases of fraud are reported. Amid diverse and dynamic efforts to minimize the impact of fraud on customer satisfaction, the article maintains that frustration and dissatisfaction are still evident among customers. Debit and credit card users become financially insecure once they fall victim to fraudulent card transactions. Over and above that, reimbursement of funds takes time to go through. Affected customers have to wait for an uncertain period before they can regain access to lost funds. The conclusion drawn by the article’s author holds that debit card fraud results in customer frustration. In particular, Ron Lieber notes First American Bank and the Bank of America as the recent institutions to suffer customer frustration following debit card fraud. This comes shortly after Target, a leading retailer, lost customers’ debit and credit card information to hackers on one of the busiest shopping days in America. Ron Lieber’s

Consulting report Assignment Example | Topics and Well Written Essays - 2500 words

Consulting report - Assignment Example Using this equation a web portal can be created where the same loyal customers can enter details of their shopping and the same staff can pick it out for them and pack it up to save time. This will not only save time for both and affect inventory and logistics positively, but also increase sales. In a research (Park, 1998) it was concluded that hi-tech baby boomers and older/physically challenged people were more prone to shop online. Another research (Hiser, 1999) confirmed that consumers other than those having dual incomes were a viable market segment. On a general basis buying groceries online was not dependent on the number of people in the house or incomes or gender. On the other hand buying behavior is more likely to be linked to the penetration of Internet and its usability among the shoppers (Ward, 2000). In today’s age where there is an application for every website the company would be making more sales if people in the community are given the option of selecting their groceries on the go. Instead of traditional inventory management system, using the warehouse as the Master Organization and transferring all stocks from there on when stocks are out anywhere, RCE proposes to use a flexible and manageable system. Maintain a fixed stock at all stores for all or some inventories, while keeping all suppliers connected with the Master Organization. This helps put the customer in focus and also helps increase sales as projected to 1%. On an organizational level, if Bradford chooses to bring in revenue through a web portal, a managed inventory at all stores will speed up the process of picking and bagging the orders. For staff to be effective in managing the store of inventory on-site at each business unit(store), effective trainings can be given and management can be done with simple bar-code readers. Staff that has been stocking the locations and managing

Study of neuromarketing analysis

Study of neuromarketing analysis After having read a substantial amount of the current literature on the fascinating science of Neuromarketing, I find it hard to believe that it took so long for marketing and science to find together to create an academic field of its own right. The works of the human brain and psychology have always been a passion of mine; but my initial professional career took me deeply into the fields of marketing. In fact, I implemented marketing strategies for two of the most controversial industries today: the cigarette and the pharmaceutical industry. Although in both cases, we used the most advanced instruments of modern marketing, I was always curious if there would not be a way to market a product more scientifically than we did at that time and that was despite the fact that all companies I worked for were major global players in their respective field. So when I stumbled upon Neuromarketing in the scope of this Masters degree, I was immediately intrigued by it. Neuromarketing promises to give answers to some of the most important questions of marketing, namely why do we buy things, and what does it do to our brain? I would like to express my gratitude to Malaika Brengman who enabled to seize this unique opportunity to write this thesis. Furthermore, I would thank my mother Ayse Sayin, who kindly shared her extensive knowledge about scientific problems and supported me throughout the complete working process of this paper. Finally, I would like to thank my partner Max Obenaus, who deeply shared my interest in the subject, and whose relentless effort and stimulating discussions has enabled me to write this paper. Brussels, May 2011 TABLE OF CONTENTS INTRODUCTION Neuromarketing, bridging marketing and neuroscience, is a rapidly growing area of research, which introduces a scientific layer to the academic field, and hence creates some high expectations on the one hand, and a lot of critique on the other. The vast amount of data retrieved through neuroscientific analysis promises to provide a better understanding of consumer behaviour, and raises the hope that the marketing strategies of the future will be more efficient and better targeted to the consumer. In fact, the controversy around the mythical buy button shows that the scope and limitations of the scientific field of neuromarketing are not yet properly defined. The horror scenario of complete corporate control of consumer behaviour often stands in the way of a proper analysis of the risks and potentials of neuromarketing; at the same time it seems that a fundamental distinction has to be made between an academic and a corporate approach to neuromarketing. In both cases the willingness to advance the science of neuromarketing should be immense. For corporations, obviously, the prospect of exerting vast scientific control over consumer behaviour is most attractive. For the academic world, it will be a challenge on many different levels. First, it is about exploring the scientific limits of consumer analysis, taking into account the subconscious forces that are at play when a purchase is made. Secondly, and more importantly, the development of neuromarketing raises fundamental moral questions. Freedom of choice, free market and ethics need to be addressed, leading to the formulation of neuroethics. Following this, a legal framework for neuromarketing needs to be defined, which decides whether or not individual consumer rights need protection via a newly defined private sphere, or if we even trust enough the dynamics of the free market to sufficiently self-regulate these moral and legal grey areas. A literature review in this field will give an idea on the studies in this nascent science that is claiming worldwide recognition and possible areas for further research. 2. DEFINITIONS 2.1. Neuromarketing This interest in neurosciences has eventually caught the attention of both businesses and academia that are involved in a subset of economics, i.e. marketing. Being able to understand how the brain processes information and reacts to marketing stimuli, to eventually come up with purchasing decisions would provide a huge leap in marketing science as well as leading to huge profits through triggering the desired consumer responses. In other words, it would be the discovery of the well publicized buy button (Wells, 2003). As a result, marketing has also started to benefit from neurosciences. The resulting multidisciplinary science is termed as neuromarketing or consumer neuroscience. Neuromarketing is broadly defined as a sub-area of neuroeconomics that addresses marketing relevant problems with methods and insights from brain research (Fugate, 2007; Lee et al., 2007). Neurosciences could provide inputs to marketing in different areas such as providing a deeper insight of consumer behaviour and decision making processes, better understanding of advertising, a clearer make-up of branding, an analysis of the market and eventually politics which benefits from all of the above. The first use of fMRI as a marketing tool was reported by Gerry Zaltman of Harvard towards the end of the 1990s (Addison, 2005). However, the term Neuromarketing was only coined by Professor Ale Smidts in 2002, and it was not until 2004 that the first ever Neuromarketing conference was held at Baylor College of Medicine in Houston (Dawis,L. 2005). The tools and methods used for neuromarketing analysis are rapidly developing, enabling better visualization of the subconscious customer responses. Fugate indicates that the use of neuromarketing, if proven through use, has the capability of fundamentally changing how we design, promote, price, and package our products (Fugate, 2007) Consequently, neuromarketing is fast becoming mainstream, widening its applications within marketing. In fact, the increasing popularity of neuromarketing could be traced from Google, where the search for the specific word shows a phenomenal progression from just a few hits in 2002 to thousands in 2010 (Morin, 2011). 2.2. Neuroeconomics Traditional economics considers human beings as rational and unemotional beings that have stable, well-defined preferences that can make rational choices with those preferences (Camerer Thaler 1995, 209). However, the reality hardly matches this classic theory of economic modelling. The decision-making processes are highly influenced by numerous past experiences, emotions and subconscious processes, which alter significantly the expected behaviours. Kenning points out that These anomalies were not proven to have been included into the earlier theories of traditional economics which was based on rational behaviour. (Kenning Plassmann 2005, 343; Schmidt 2008, 8-9.) The developments in neurosciences in recent decades, enabling researchers to determine the physiological and neurological responses have led other disciplines to utilize the methodologies and findings in neurosciences to verify the assumptions in their own fields. Thus, the application of neurosciences to verify the assumptions of economics has led to neuroeconomics. Braeutigam defines neuroeconomics as a new and highly interdisciplinary field, drawing from theories and methodologies employed in both economics and neuroscience, aiming at understanding the neural systems supporting and affecting economically relevant behaviour (Braeutigam, 2005). Consequently, neuroeconomics uses brain research methods to understand and explain economic phenomena, as well as facilitating and promoting the integration of neurological findings into economic sciences. Sanfey points out that Although both economists and neurologists attempt to understand and predict human behaviour, they have used quite different methods in the past. Whereas economic research has tried to explain behaviour through observational data and theoretical constructs such as utility or preferences, neurology contemplates the physiological elements and somatic variables that influence behaviour. Neuroeconomics, which evolved from the combination of both disciplines, proposes an interdisciplinary approach and specifically examines the neural correlates of decision-making (Sanfey et al., 2006). 2.3 The Conscious vs. the Subconscious The importance of neuromarketing lies in the dual nature of perception processes, i.e., conscious and subconscious. We know why we take certain purchasing decisions but not the others. In fact the majority of our actions fall under the latter category. Hausel (2007) and Szymkowiak (2011) indicate two different types of brain activity which could lead to this. The conscious mind can process 40 bits per second, whereas the subconscious mechanism is much faster, processing up to billions of bits per second. Furthermore it is always at work. As a result, everything that cannot be processed by the conscious falls into the realm of the unconscious, which functions as an autopilot that takes over when the conscious cannot process any more. In fact, consciousness is closely connected to focusing attention. In that sense, what we perceive attentively for example when we listen forms the conscious perception, whereas the background noise of all types are recorded in the subconscious. A similar situation is valid for visual perception. Usually the peripheral vision constitutes the realm of the subconscious while the conscious records what we look at attentively. 2.4. Subliminal Messaging Subliminal is derived from the Latin words sub (below) and limen (threshold), referring to the perception below the threshold of human consciousness. The presentation of audile or visual images at a speed or form that cannot be identified by the target person would be perceived by the individual, though not consciously. These subconscious perceptions, whether it is audible or visual, make it possible to influence that individuals decision-making processes, without that person being aware of this activity. An expected consequence would be the possibility to persuade that individual to purchase goods or services, which he/she would not be making otherwise. Although the practice of subliminal messaging was identified at the end of nineteenth century, the widespread recognition was in 1957, when market researcher James Vicary, using the term subliminal advertising for the first time, set up his Subliminal Projection Company and made his well known pop corn/coke advertisement during a Kim Novak film shown in New Jersey. He claimed that by quickly flashing the words Drink Coca Cola and Hungry? Eat popcorn for 1/3000 of a second, at five-second intervals on the movie screen during every presentation of this film, he had influenced people to purchase more food and drinks, selling 57.8% more Coca Cola and 18.1% more popcorn. Vance Packards book, Hidden Persuaders, published the following year included this experiment and had wide repercussions. Although Vicary admitted later on that he had lied about the experiment, there were widespread sentiments against the practice. Life treated subliminal advertising as fact and discussed its potential not only in selling but also in gaining support for anti-litter campaigns and even promoting political candidates while The Saturday Review, addressed his readers: Welcome to 1984. (OBarr,2005) The widespread belief that subliminal messaging could lead to brainwashing led to subsequent banning of subliminal advertising in various countries. The publishing of the book Subliminal Seduction by Dr. Wilson B. Key in 1973, marked another outrage against subliminal advertisement, leading to limitation of broadcasting with subliminal techniques. (Lindstrom,2003) The use of subliminal messaging had also been used in politics, the most famous being the TV Ad for George W. Bush during the 2000 presidential campaign. It showed words (and parts thereof) scaling from the foreground to the background on a television screen. When the word BUREAUCRATS flashed on the screen, one frame showed only the last part, RATSà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦((OBarr,2005). Music played in shops sometimes have embedded messages to spend more or discourage theft, leading to a decrease in thefts and increase in sales, which the consumer is unaware but is effective (Lindstrom, 2003) Subliminal messages could also be utilizing the associations and judgments of the consumer, fulfilling the subconscious sensory expectations from a product or service. Lindstrom argues that different aromas pumped into casinos, airplane cabins, hotel rooms, and just off the assembly line cars could be considered subliminal messaging as the leathery smell of a new car comes out of an aerosol can (Lindstrom, 2003). 2.5. The Senses Everybody perceives the surrounding world through 5 senses, that is: seeing, hearing, smelling, tasting and touching. Perception involves the reception through our sensory organs and the processing by the brain. However the perception depends not only on the external stimuli, but also on the genetic set up and residues of the previous experiences of the individual, formed by learning and memory. 2.5.1. Seeing The eyes are the visual information receptors. The impulse goes through the cornea and is projected on the retina, which is composed of a layer of millions of photoreceptors that are specialized neurons transforming the light inputs into electrochemical signals, codified in the brain. Out of the two types of photoreceptors, the rods sense motion, especially in dim light or dark, predominantly in the peripheral vision, while the cones work under intense light and are responsible for sharp details. The cones are most densely packed in the centre of the retina known as the yellow spot, producing the sharpest images. (Zurawicki, 2009) The saccadic movements of the eye enables sensing parts of a scene with greater resolution, helping build up a mental map of the scene while another eye movement, the involuntary micro saccades refreshes this image. The visual attention is focused at the upcoming target locations, shifting the activations in saccade and attention areas of the brain, some hundredth milliseconds before an eye movement, (Rolfs, Jonikaitis, Deubel Cavanagh, 2011). The saccades and micro saccades are considered to be important indicators for studying the observers specific point of interest and attention focus (Zurawicki 2009, Laubrock et al.2007) recorded with the use of eye tracking camera like electronic devices. However there are also claims doubting the validity of the use of micro saccade movements in this field Horowitz et al, 2007) Each eye directs visual signals through a million of fibres in the optical nerve to the optic chiasm, where they are integrated. After passing from the optic chiasm, the optical tracts end in thalamus, which subsequently relays them to the upper layers of the cortex. The information from the two eyes are still separate in the thalamus and get integrated in the cortex where the binocular vision is created (Zurawicki 2009). The cortex sends the re-processed signals back to the thalamus. Zurawicki states that Visual cortex is divided into 6 different areas each performing a distinct function and specializing respectively in various sub modalities of visual perception, that is: exploratory and general pattern recognition, stereoscopic vision, depth and distance, colour, complex movement, and determination of the absolute position of the object as opposed to the relative one. (Zurawicki 2009) The frontal, parietal, temporal, occipital cortex, thalamic nuclei, the claustrum, the caudate, the lentiform nucleus and the culmen, declive and vernis in the cerebellum are activated during visual perception and visual mental imagery (Ganis et.al.2004) The brain uses previously stored data from the memory, to provide meaning to what is being transmitted. The brain also has the capacity to make up for missing images, referred to as blind vision (Zurawicki 2009). 2.5.2. Hearing The sounds funnel into the ear, reaching the eardrum, which is a membrane which vibrates at different speeds, that is, the more acute the sound, the faster it vibrates. Small bones of the middle ear (the hammer, the anvil, and the stirrup) amplify the signal from the membrane and transmit it to the inner ear. The coiled part of the inner ear the cochlea is equipped with approximately 16 000 hair cells, which detect each sound frequency separately and in response to it move at a certain rhythm. This activates up to 30 000 of neurons of the auditory nerve pathways which carry the sound information via the thalamus to the temporal gyrus: the part of the cerebral cortex involved in receiving and perceiving sound. Our audiary system processes all the perceived signals in the same manner until they arrive at the primary auditory cortex in the temporal lobe. Here when speech is differentiated from other sounds, neuronal signal is directed to the left hemisphere where the language is proce ssed. (Zurawicki 2009). Audiary neurons are specialized, some responding to high frequencies and others low. Furthermore there are some which marks the beginning and others the end of a sound. Although some process of sound focalisation take place in the ears, sound recognition through specific harmonics of the sound is performed in the primary auditory cortex in the temporal lobe. 2.5.3. Smelling AKÃ…Å ¾AMA YAZCEM Ä °NÃ…Å ¾ALLAH!!! 2.5.4. Tasting BUNU DA!!!! 2.5.5. Touching BUNU DA!!!! 2.6. The Brain The brain is the central processing centre for all the motor and sensory information coming from different parts of the body. The stimuli received that are processed and distributed from the brain leads to different thoughts, as well as muscular and behavioural patterns. The processing of incoming information is carried out in different parts of the brain, that is to say there is a distinct functional differentiation within the brain. However, in spite of this functional differentiation, it is important to keep in mind that the brain is an extremely complex structure with strong inter-linkages among its billions of nerve cells (neurons) that take place within the brain, and that the brain functions as a whole. In order to get a better insight into the functional neuroanatomy of the brain, it may be useful to analyse the parts of the brain the functions of which have been more or less identified. The brain is covered with an outer layer called Cerebral Cortex. Neocortex, often referred to as grey matter takes place on the outer part of the cerebral cortex, while amygdala, cingulated cortex, hippocampus, and basal ganglia takes place in the grey pockets located within the white matter underneath. The brain is subdivided into four lobes, and two hemispheres with the deep folds. These four lobes have different functions: The frontal lobe, located under the forehead is where organising/planning, short term memory, judgement and controlling behaviour take place. Temporal lobe, which is under the ears and temples are related to understanding what we hear, speaking and memory he. visual memory is processed. BUNUN DEVAMI GELCEK!!! 2.7. Neuroimaging 2.7.1. Psychophysiological Measurement Techniques Facial expression, heart rate and skin conductance are the most relevant methods of autonomic measurement used in advertisement research. Emotional reactions to advertisement are measured by facial electromyography, which registers facial muscle activity. In facial EMG, electrodes that register muscle contractions are placed on the corrugator and zygomatic muscles. The corrugator muscle is located above the nose close to the eyebrow and contractions in this muscle are involved while frowning. The zygomatic muscle is situated around the cheeks and controls smiling (Poels and Dewitte,2006). The research of Hazlett and Hazlett has shown that facial EMG is a more sensitive indicator of emotional reactions to TV commercials and that the facial EMG responses were closely related to emotion congruent events during the commercial( Hazlett and Hazlett,1999). However, facial EMG has the drawback of being conducted in unnatural lab settings and making the subject self conscious. Skin conductance (SC) or electrodermal activity gives an indication of the electrical conductance of the skin related to the level of sweat in the eccrine sweat glands, which are involved in emotion invoked sweating (Poels and Dewitte, 2006). Either very pleasurable or very repellent advertising stimuli evoke large SC responses. However there are considerable personal variations and factors such as fatigue, medication etc can influence SC responses (Hopkins and Fletcher, 1994). The beating speed of our heart can provide clues as to attention and arousal related to commercials as well as an indication of valance of emotional response (Poels and Dewitte, 2006). In general, positive stimuli lead to an increase in the heart rate, while the negative stimuli does the opposite. Poels and Dewitte advise not to use heart rate as the single measurement method of emotional response (Poels and Dewitte, 2006). As the heartbeat is measured from the finger, it is quite convenient for the subject and is generally considered to be an easy and cheap way to measure reactions evoked by advertising (Lang, 1994). 2.7.2. Brain imagery How brain reacts to different types of stimuli is recorded through brain imagery. The major advantage of brain imagery is its objectivity, leaving out the possible response biases. Motte defines Brain imaging as a term that encompasses a set of techniques that allows for visualization of the regions of the brain that are activated in response to a certain stimulus, and Brain imaging systems as a set of techniques that allow visualizing the regions of the brain that are activated when (emotional) stimuli are presented(Motte, 2009). There are different methods for measuring and mapping brain activities related to neuromarketing. Lewis in his 2005 article refers to three brain-imaging techniques being used in Neuromarketing as fMRI (Functional magnetic resonance imaging), QEEG (Quantitative electroencephalography) and MEG (magnetoencephalography) and considers fMRI as the one which has captured the greatest interest of the market researchers among these and has enjoyed the widest publicity (Lewis, D.2005). Morin in his recent article cites electroencephalography (EEG), magnetoencephalography (MEG) and functional magnetic resonance imaging (fMRI) as the only three well established non-invasive methods for measuring and mapping brain activity (Morin, 2011) EEG, in spite of its being a rather old technology in neurology, is still considered to be a good way to measure brain activity, as it is significantly less costly. Motte points out that although the price of high quality, research-purposed EEG systems can range from $10,000 to $100,000, cheaper EEG systems exist that can cost from a few hundred to a few thousand dollars (Motte,2009) To see how EEG works, it should be kept in mind that our neural circuitry consists of over 100 billion neurons and trillions of synaptic connections. When faced with a particular stimulus, these neurons fire, producing tiny electrical currents. The brainwaves, which are the differing patterns of frequencies of these electrical currents that correspond to different states of arousal, are recorded at very short time intervals, reaching up to 10,000 times per second in some of the new EEG bands, an important characteristic when attempting to evaluate the incoming high speed information coming through our senses. However, EEG, which has become very popular among neuromarketing agencies in the last 5 years as it is considered to be helpful in assessing the value of a piece of advertising at a relatively low cost is considered by some cognitive scientists as being weak, if not dubious for the purpose of understanding and predicting the effects of advertising. (Morin, 2011) QEEG, is another brain imaging technology, which is used for neuromarketing purposes. David Lewis and Darren Bridger from Neuroco, a Neuromarketing research consultancy, have used QEEG analysing the responses of viewers to television commercials and other forms of advertising, exploring the effects of looking at happy or sad facial expressions (Lewis, D.2005) They claim that although the spatial resolution of QEEG is poor, it is capable of producing a continuous recording of the ongoing neuronal activity. The benefits of QEEG, is backed by more than 2,500 research papers published in peer reviewed journals (Rothschild M et al.,1986, Rothschild M and Hyun YJ. 1990, Smith ME and Gevins A,2004) MEG is yet another non-invasive neuro-physiological technique that measures the magnetic fields generated by neuronal activity of the brain. It measures the integrated magnetic signals emitted by activated neurons (Motte, 2011). The spatial resolution of MEG is usually superior to EEG as the magnetic signals it operates on are not as easily disturbed by the skull or brain tissues, as the electrical signals processed by EEG. MEG has been used for neuromarketing purposes, although to a far lesser extent. (Lewis, D.2005) A MEG system was used in the study of Braeutigam et al., where the team investigated real-life product choice in a retail store. (Braeutigam et al., 2001) In one study MEG was used to measure decision making among consumers in a virtual supermarket. The authors reported that the right parietal cortex became active only when faced with a preferred brand and concluded that this region was involved in making conscious decisions about shopping choices, and, perhaps, for more important life choices too. (Brautigam S et al.,2001) Magnetic resonance imaging (MRI) machines are powerful magnets that can provide an accurate internal image of the human body. The MRIs are used primarily in the functional imaging mode (fMRI), in order to monitor the miniscule blood flow changes that correspond to increased activity levels within the human brain. Visualization of the brains activity and structure is enabled by the iron content of the haemoglobin molecules within the red blood cells that carry oxygen to the brain. The increased use of oxygen of the nerve cells during excessive activity of these nerve cells, and the change in the magnetic properties of haemoglobin after it delivers oxygen to the nerve cells in the brain makes it possible to follow the signals that point out to activations in the brain. The major benefit of fMRI is that it can pinpoint these activations with millimetric precision. Many consider fMRI the best technological innovation ever developed to conduct clinical and experimental research on the brain (Morin, 2011)   The first use of fMRI as a marketing tool was reported by Gerry Zaltman of Harvard towards the end of the 1990s (Addison T.,2005). fMRI permits matching a specific product experience to the regions involved in pleasure and emotions in the brain. (Motte,2009) The studies using fMRI can be very costly as the price of these machines ranges between 1 and 3 million dollars. While a moving-image fMRI machine (acquisition cost: $2.5 million) is rented for $1,000 an hour at Emory University in Atlanta; A single experiment, which includes at least 12 participants, can cost $50,000 (Wells, 2003). When these three technologies are compared as to their applicability in neuromarketing, QEEG is mostly preferred as technology of choice in due to its being less expensive, simpler to use, and enables the recordings to be made in a wide range of natural environments. NERDEN BULDUM BUNU BEN:))BULAMAZSAM GÄ °DER!!! 2.8. Memory and Learning 2.8.1. Memory Magnetic resonance imaging 2.8.2. Learning 3. CRITIQUE AND MORAL IMPLICATIONS Martin Lindstrom, one of the most prominent supporters of neuromarketing, makes a convincing argument against neuromarketings potential to endow powerful corporations with something like a buy button to control our consumer behaviour. After all, it is nothing but a scientific tool that has to be put to right use, and it is the responsibility of whoever launches a neuroscientific study to take into account the appropriate neuroethical ground rules, , which have been discussed in the previous chapter. Ä °YÄ ° DURUYO DA NERDE DEMÄ °Ãƒâ€¦Ã… ¾Ãƒâ€žÃ‚ °Z TAM OLARAK -NEUROETHICS 3.1. Academic vs. Non-Academic Research Neuroscientific research is a cost-intensive undertaking: a functional Magnetic Resonance Imaging (fMRI) scanner alone is worth $4 million (Lindstrom, 2008, p. 8). This is where the controversy starts whose interest is behind a given multi-million neuromarketing study? The answer is simple, and it divides the field into two basic categories: academic and non-academic neuromarketing. In case of the latter, it is safe to assume that whether we are talking about a large-scale corporation or a political party, a powerful interest is behind the funding of a project, looking for a concrete result that justifies the large sum of investment. Academic studies, on the other hand, can probably be trusted to be more neutral in this respect. 3.2. The Buy Button-Myth Neuromarketing is by default a hybrid of corporate and academic culture and as such is doomed to experience much more intercultural turmoil than other sciences. Indeed it seems that in its young history, there has already been a vibrant exchange of critique among the fractions involved. The common media image of neuromarketing as the science in search of the buy button in our brain does not find much support on either side. German psychologist Frank Szymkowiak points out that neuromarketing, like other cognitive sciences, simply analyses the reactions of the human brain to cognitive stimuli. This, in his view, may lead to a more diversified and consumer-targeted use of marketing rather than it constitutes a threat to becoming to tool of omnipotence on behalf of the advertising agent (Szymkowiak, 2010, Journal of Consumer Protection and Food Safety, p. 83). 3.3. A Shallow Science? Szymkowiaks, however, does have a critical view on neuromarketing, and it is far more detrimental than the buy button-allegation. For him, neuromarketing is shallow by nature and inaccurate in its analysis of scientific testing. When confronted with subconscious phenomena, neuromarketing indulges in some kind of catalogisation, counting bits of neurotransmission rather than looking for a qualified causal context. It recognises subconscious brain activity lacks the capacity to account for it. In this respect it is inferior to more substantial sciences such as depth psychology which, building upon the foundations laid by its founding father Sigmund Freud, is able to generate an explanation for subconscious behaviour by accounting for underlying motives of the human psyche (Szymkowiak, 2010, Journal of Consumer Protection and Food Safety, p. 84). This lack of depth is due to a simplistic definition of the subconscious that neuro-marketeers. Here, the totality of the human brain activity is, just like computers, is captures in bits, and only 40 out of 11mio bits are actually processed by the rational part of the brain. The rest falls under the category of subconscious without any further explanation. Depth psychology, on the other hand, is said to delve deeply into the spheres of the subconsci

Government and Politics - The Atheist Civil-Liberty Union :: Argumentative Persuasive Topics

The Atheist Civil-Liberty Union      Ã‚  Ã‚   The American Civil Liberties Union has a public agenda, and that agenda appears to be this: to make the United States in all her public manifestations reflect an atheist's view of the nation's founding and continuing existence. Is it item #84 on the ACLU's published agenda that calls for the elimination of "In God We Trust" from our coins? "Under God" must also be torn from the Pledge of Allegiance. The Commandments given Moses must never appear as public symbols. This nation must so thoroughly appear to be atheist in public as to be, in fact, and for all practical purposes, atheist in all public spheres.    The sweet air of liberty must be replaced with an invisible gas that detects, exterminates, and suffocates any breath that would expel a religious word in public life. Publicly, religion must be totally repressed, so that soon only atheists will find the public atmosphere comfortable.    The accommodation this nation long ago reached between believers and nonbelievers must be abandoned. Religion shall be banned from all public appearances under government auspices, until it is totally squeezed down into private life, underground. There, harmless, it can survive as long as it may.    Ideally, some atheists have written and many have heavily implied, religion will perish forever. Its vanishing will free the planet from divisiveness, intolerance, hatred, persecution, and the desire to sweep alternative views from public existence. Secularism, the world's best hope for tolerance, will then rule triumphant, sweetly, having driven its foes from every inch of public existence.    To save the world from intolerance, the ACLU must be rigorously intolerant.    Atheism is a long-term project. It is not completed when one ceases believing in God. It is necessary to carry it through until one empties from the world all the conceptual space once filled by God. One must also, for instance, abandon the conviction that the events, phenomena, and laws of the world we live in (those of the whole universe) cohere, belong together, have a unity. What is born from chance may be ruled by chance, quite insanely.    Most atheists one meets, however, take up a position rather less rigorous. To the big question - Did the world of our experience, with all its seeming intelligibility and laws, come into existence by chance, or by the action of an agent that placed that intelligibility there in the first place?

Internet regulation vs Freedom of Speech Essay

MGM v. Grokster case determines the file sharing software. Grokster is a software development company that makes peer-to-peer file sharing software making it possible for all users to share files. However, one possibility with the usage of this software is that some users start sharing copyrighted files. Most commonly copyrighted music mp3 files are shared. In this case court determined that whether making of such software can be regulated. Proponents argue that file sharing is very popular and important technology implemented today in several companies for important business tasks. It is also commonly used by individuals for normal sharing of files for important reason. Only for just one reason it is not possible to shut down the whole business. This is just beginning of the exploration of current use of technology which may expand later. Court determined that whether Grokster should be liable for this file sharing that involves copyrighted material. The pro of this case is that today as we’re bound with each other via world wide networking, it has changed the way of our living. Regulating things going on Internet has recently affected our legislations. With internet networking we can easily connect together and communicate. However, recently several cases have emerged and made it more complex to handle people communicating on the internet. There is another law case that is very hot these days, a Yahoo case. Yahoo has been disgraced in France and now fighting with Chinese government on several issues of free speech. All legal aspects of internet regulation include several security measures and protection from threats. In addition, the way of communication on the Internet has made it much easier for anyone to pass any remarks to any person far away from the location. Speech and communication on the internet has to be regulated in order to protect people from any kind of abuse. According to the Judge decision of freedom of speech that the Yahoo had the right in favor it. The con of this case is that though, we know that all humans have rights. Freedom of speech is one of the rights an individual have by birth, but this right has a limitation as well. The limitation is decided by the exposure of the speech on makes in his social environment. Freedom of speech is a right until this freedom doesn’t hurdle the other’s same right. And if this come to happen the ‘right’ of one rests no more with him. Many firms and legislations are now restricting making use of language and topics on the communication board and email. For example, many big firms like Mircrosoft do not allow specific topics to be discussed on their forums. In China a journalist was imprisoned because of the fact that he forwarded an email that contained an inappropriate language terms. Many U. S. firms are now help resolving issues in China regarding communication. Different law now governs freedom of speech on the Internet. Whatever the case it must now be the matter of great concern to regulate everything that is going on Internet. Similarly, USA and other countries several such cases were detected. Many groups, forums and companies do not allow free talk on politics and religion in order to avoid hot debates involved on these topics. In the present circumstances, especially whereby the social environment has become digital, it’s become very crucial to maintain an equilibrium so that each one can enjoy his right of freedom of speech in the most effective way. The most prominent platform for present digital social environment is ‘internet’ which has not only reduced the distances among the continents, but has also opened the opportunities for individuals to have their say on broader channels. This outgrowth in the outreach of common man’s voice has lead him to be confident on one hand and made others to suffer from the un censored voice. Law gives the right to speech, freedom of thought, freedom of choice, freedom of choosing a religion and changing beliefs. Though we have right for freedom of expression but this does not determine that we can use abusive language, make false statements, and defame others. References Internet Regulation law. Retrieved from http://bubl. ac. uk/LINK/i/internetregulation-law. htm Kirby, Carrie (2005). Chinese Internet vs. free speech Hard choices for U. S. tech giants Retrieved from http://www. sfgate. com/cgi-bin/article. cgi? file=/c/a/2005/09/18/MNGDUEPNLA1. DTL&type=tech Supreme Court Hears Two Cases Critical For Future Of Online Free Speech. Retrieved from http://www. aclu. org/scotus/2004/13918prs20050329. html

Cell Phone and Anti-Social Behavior Essay

There is a great sense of irony when one comes to the realization that a device originally created to keep people connected has evolved into a device that causes a strong social divergence between one another. The mobile phone, a revolutionary concept of creating the ability to communicate with others casually as well as easily, has not only created a new era of communication, but also a supplementary social standard that has reshaped the process of human interaction between people, or lack there of. This so-called â€Å"social barrier† created by the habitual and constant use of cell phones is obvious now, more than ever. As written by Adam Burgess, modern day author of Cellular Phones, Public Fears, and a Culture of Precaution, the use of mobile telephones has completely stripped modern day culture of the interpersonal connection people once shared, when person to person correspondence was the only option available. Cell phone use has become a second-natured habit to the majority of today’s society. The preponderance of people would view someone as outlandish if he or she is living in todays world without owning a cell phone. One simple device can and does have a considerable influence on the current American culture, but with that being said, an influence such as this does not simply emerge overnight. The purpose of the mobile phone upon its creation is exactly as it sounds, to create a telephone that accessible at any time and any place. This gives people the capability of having phone conversations despite their location. Despite the fact that this is a quite obvious concept in today’s society, that wasn’t the case for consumers living about twenty years ago. How can such an incredible influence occur in such a short period of time? Evolution. As stated in Kirkley Luttman’s scholarly Health & Science article, the mobile phone was created for the single purpose of sending and receiving telephone calls on-the-go. As time goes on, this simple device becomes one that serves multiple purposes for the consumer. The first advancement in the cell phone was the enabling of text messaging; Instead of conversing via phone call, one can simply type out their desired message and send it  instantly via text to their receiver. Now people are capable of having a complete conversation read through a cell phone screen and eliminating almost all intimacy of communication. The next step of evolution is then the creation of social media. Once only intended for computer users by virtue of the world wide web, this was now accessible through a mobile phone. This evolvement also means that cell phones can now access the internet, opening up an entirely new realm of communication from the same device that could once only make a simple phon e call. According to Dr. Emily Murray and her entry in KwikMed: Cell Phones Make Us Socially Oblivious, the additional capabilities with limited time for society to adapt caused a spark of interest as well as excitement in cell phones. With a device that can now send and receive not only phone calls and text messages, but also access the internet, send and receive emails, access websites, and utilize social media, a new culture emerges. All of the new features of a cell phone have one thing in common and that is the fact that they were all created on the premise of making it effortless to communicate with others, whenever and wherever. Growing up in an age where the use of cell phones is second nature, it is obvious that people truly do communicate with one another on a constant basis. It is of high importance to update ones Facebook status, tweet about the latest trend, post a picture of the weather. It is significant to obtain the most â€Å"likes† on a post or picture or the most â€Å"retweets† on a thought. It is also crucial to constantly text message a friend, even when the content of the conversation isn’t crucial at all. Such a strong emphasis has been put on communicating with everyone via every single network and outlet available that people have begun to forget what genuine communication actually stands for. This is where the irony comes into play. Comparable to a domino effect, the use of cell phones within today’s culture has grown into so much more than what is was simply intended for. Much like any innovation, developments are made and in response, adjustments occur. Not only have cell phones created an antisocial stigma within people, but have also caused this behavior to become habitual and â€Å"second-natured.† It is obvious that human interaction has drastically changed, even in a mere  twenty years. One generation ago, owning any sort of mobile phone was a rare privilege. Even with that advantage, these devices still only served a single purpose, differing greatly from today’s cell phones. Today, a cell phone is not longer viewed as a phone, but a form of assistance in planning events, sending messages and emails, video chatting, entertainment, music, and much more. With a single device in the hands of the majority of today’s society, how can one remain as social as before the creations, development, and spread of this technology? Going beyond the more obvious arguments that have previously been addressed, cell phone use has opened up the opportunity to act in a disgraceful way without immediate sanction. According to the article, The Relationship between Technology and Cyber Bullying in The Journal of Student Wellbeing, â€Å"Due to the advent of modern communication, children are now able to harass their peers with mobile phones†¦a behavior known as cyber bullying† (Beran, 2007). Without physical confrontation with one another, brutal actions can easily occur, even anonymously at times. If this sort of behavior has become habitual to the current generation, how can a positive outcome be rationally expected? Cell phone use has not only created an antisocial environment within todays society, but also the allowance of insensitive actions without punishment. It is arguable that person to person, face to face interaction is the most sincere and most intimate form of connection. For the majority of humankind, in-person transmission was one of the few options for humans to communicate. As the way of life has changed, so have the forms of communication, but the new form of disclosure has entirely stripped the affinity of human connection. People are implausibly focused on such an artificial form of interaction. Generations will soon be born into this unnatural habit and it will become the way of life from the beginning unless society understands the importance of intimacy and the cosmetic facade that cell phones have not only created, but promoted. Socialization will forever remain as the message from one person to another, but the channel for them to do so can and will inevitably effect social behavior. The paradox that ties together cell phones and promotion of social behavior will continue to diminish the  gregarious importance of physi cal connection unless society begins to suddenly become alert to the problems cell phones have and will continue to cause.

Body Image, Bing Eating, and Bulimia Nervosa in Male Bodybuilders Essay Example

Body Image, Bing Eating, and Bulimia Nervosa in Male Bodybuilders Essay Example Body Image, Bing Eating, and Bulimia Nervosa in Male Bodybuilders Paper Body Image, Bing Eating, and Bulimia Nervosa in Male Bodybuilders Paper Male body dissatisfaction has increased drastically over the last three decades, and is now comparable to that found in women. In particular, the exposure to prominent media images of lean and muscular males may increase levels of negative affect, exacerbating levels of dissatisfaction. These types of body issues may be significant drivers in eating disorders, including binge eating and bulimia nervosa. Results from previous research have suggested that male bodybuilders are likely to suffer from high levels of body satisfaction, and that they may also engage in extreme dieting practices to alter their appearance. These findings have however largely been derived from uncontrolled studies, and controlled studies have failed to replicate these results in a consistent manner. This study sought to compare attitudes towards eating, eating behaviours, and various psychological characteristics of competitive male bodybuilders, male bodybuilders and men with bulimia nervosa. The aim was to establish whether there were similarities between these groups, and identify what these were. Methods Male bodybuilders were recruited via advertisements in gymnasiums and males with bulimia nervosa were recruited from eating disorder clinics. The sample totalled 22 males with bulimia nervosa, 27 competitive male bodybuilders, and 25 recreational male bodybuilders. All participants were given information about the study and were asked to complete a questionnaire which included questions related to demographic information and tools to measure psychological characteristics (the Beck Depression Inventory (BDI)) and eating attitudes and behaviours (Eating Disorder Inventory (EDI)). The tools used were all developed from a number of tools which had been previously tested and used in similar studies, but with amendments to make them more appropriate for this specific study. Multivariate analysis of variance (MANOVA) was used to assess for relationships between the different variables. Significant findings were then analysed with ANOVA and Tukey’s post-hoc tests. Results There were certain demographic differences between the groups: males with bulimia nervosa were older than the other groups; competitive male bodybuilders had higher body mass index (BMI); bodybuilders had higher levels of education. Males with bulimia nervosa scored significantly higher than bodybuilders on the EDI (p . 001) and had higher scores for all psychological factors (p . 001) except perfectionism. It was however shown that around 30 percent of competitive bodybuilders met criteria for bulimia nervosa either currently or at some stage in their life,. Bodybuilders were more concerned with creating bulk than males with bulimia nervosa (p . 001). Eating disorders and a preoccupation with weight and shape were found to be relatively common in bodybuilders. The use of steroids was significantly higher in bodybuilders than in males with bulimia nervosa, and significantly higher in competitive than recreational bodybuilders (p . 001). Discussion The study overall showed that there were significant differences in psychological characteristics, eating attitudes and eating disorders in bodybuilders and males with bulimia nervosa. The study did however show that these were all relatively similar between competitive and recreational bodybuilders. This would suggest that there may not be high levels of male bodybuilders with bulimia nervosa, although the results showing that a significant proportion of competitive bodybuilders may be classified as having bulimia nervosa refutes this conclusion, and there are also some overlaps in psychological factors between the two groups. The findings indicate that the eating behaviours exhibited by male bodybuilders may be attributed to more than competitive requirement, and may be due, at least in part, to other psychological factors. References Goldfield, G. S. , Blouin, A. G. Woodside, D. B. (2006). Body image, binge eating, and bulimia nervosa in male bodybuilders. Canadian Journal of Psychiatry, 51: 160-168.

Suspense and Crime Fiction Essay Example

Suspense and Crime Fiction Essay Example Suspense and Crime Fiction Essay Suspense and Crime Fiction Essay Crime Fiction, more than any other genre, engages the reader through the art of suspense. AThrough analysing, watching and reading â€Å"Lamb to the Slaughter† by Roald Dahl, an episode of Poirot â€Å"The Third Floor Flat† by Agatha ChristieChristopher Gunning and â€Å"The Red Headed League† by Arthur Doyle, creates a great overlook on how each Crime Fiction story creates suspense. Whilst Dahl uses setting and narrative to create suspense, Christie uses characters to create suspense and Doyle uses plot development to create suspense. Roald Dahl’s â€Å"Lamb to the Slaughter† engages the reader through the art of suspense by using setting and narrative voice. This is can be shown through because even though neither characters say much about the setting, you can tell by the way Mary Maloney’s thoughtsinks about her home and her husband. The narrationIt automatically gives the idea of a warm and inviting home with the impression of a loving wife. For example when she is patiently waiting for husband to return home from work. NEED TO PUT IN A QUOTE FROM THE BEGINNING OF THE STORY – MAYBE FROM WHEN SHE IS WAITING PATINENTLYThis shows without her even saying anything, you understand what’s going on. The storyIt is written in third person limited omniscient narration which means the reader knows some of the thoughts and feelings of Mary but not her husband or the police officers. This demonstrates that Dahl wants the reader, to feel as though because there is little information given, you have to think outside the box and figure out the untold pieces of the story. â€Å"Lamb to the Slaughter† engages the reader through suspense by having to as you must solve the mystery through setting and narrative voice. Agatha ChristieChristopher Gunning has used hercreated characters thato engage the reader through the art of suspense in an episode of Poirot â€Å"The Third Floor Flat†. A clear example of this is when Donovan finds the body. When Do

Decorative Glow Stick Lanterns

Decorative Glow Stick Lanterns Got a glow stick? Use it to make a bright and colorful decorative lantern to use around your home. These colorful glow in the dark lanterns can be used anywhere and made by anyone! Lantern Materials glow sticksscissorsclear glass or plastic containers Make Glowing Lanterns Snap a glow stick to activate it.Snip the end off of the glow stick.Shake the contents of the glow stick into a decorative container to make a glow in the dark lantern. Tips and Safety Info Be sure your containers are dry. Water interferes with the chemical reaction that makes glow sticks glow.While glow sticks typically are labeled as non-toxic, they are not edible. Dont drink the liquid; do wash any glassware used in this project before using it with food.Usually, you break a glass tube inside a glow stick in order to activate it. You will shake the glass out with the liquid. Be careful of the glass so that you dont accidentally cut yourself.This can be a messy project! Its a good idea to shake out the glow stick liquid over some newspapers or a kitchen counter. The glow stick liquid can stain carpets, clothing, etc.

Lee Iacocca Research Paper Example | Topics and Well Written Essays - 1500 words - 1

Lee Iacocca - Research Paper Example He was also fired from Ford Motor Company but revamped the image of Chrysler Corporation. He is considered as a man of vision possessing great leadership skills often appreciated and criticized by many in the business world. The assignment aims at highlighting the leadership traits, approaches and insights of Lee Iacocca that fetched him a stupendous achievement of being ranked 18th in the list of highly influential American CEOs by Portfolio. His ideas and philosophies are well appreciated making him one of the highly respected business personalities across the world. It might amaze many but Lee Iacocca did not start his career as a top leader rather he earned this reputation through some extraordinary leadership skills and clear vision. While working with Ford Motor Corporation, he introduced one of the most interesting sales and marketing campaigns; 56 for 56 that aimed at offering loans on 1956 model cars by paying 20% as down payment and $56 per month. This campaign earned him great recognition in the organization making early inroads for future endeavors. His leadership traits include effective communication, high level of motivation, encouragement, charisma, competence and courage. His positive attitude and zeal to succeed in the short as well as in the long run acted as a positive catalyst for the organization that further offered wide arrays of benefits and advantages. Lee Iacocca always supported changes along with promoting other’s ideas. He believed in empowerment and leading by examples that helped in winning the trust and loyalty of his followers. His profound insights and charismatic personality impacted his followers in a positive manner compelling them to think different and positively in worst of situations. Some of the highly admired and appreciated leadership traits and characteristics of Lee Iacocca include: Ethics are a set of moral rules and regulations perceived differently in the

International Business Strategy Essay Example | Topics and Well Written Essays - 3500 words - 2

International Business Strategy - Essay Example Every organization’s survival and success in the light of stiff competition hinges on the success of its main or flagship product. It is the ‘key’ that opens the door of success or profit. So, for an organization to survive in a competitive market in the global environment, and to increase its profits in an optimum manner, its products have to be marketed optimally. Toeing that line, this report will focus on the marketing strategy of General Motors in its global business, discussing about its competitors, marketing mix and finally will recommend improvements that would enable them to compete more effectively. General Motors Corporation (GM), a multinational corporation, was founded in 1908 as a holding company for a firm called Buick, then controlled by William C. Durant. Now, it functioned as a conglomerate manufacturing and selling, cars and trucks under the brands of Buick, Cadillac, Chevrolet, GM Daewoo, GMC, Holden, Hummer, Opel, Pontiac, Saab, Saturn and Vauxhall. Each of these brands has a number of cars and trucks under its division or arm. However, because of the major losses and bankruptcy proceedings, they decided to hold only the four core brands of Chevrolet, Cadillac, Buick, and GMC, as well as two European brands of Opel and Vauxhall, selling Saab Automobile to Spyker Cars in 2010. Importantly, GM is winding down its Hummer, Pontiac, and Saturn brands, the latter two remaining under the old GM, now known as Motors Liquidation Company. Even though, all these brands are manufactured in one unit, vehicles coming under each brand are most times marketed differentially and some times in unison. Headquartered in Detroit, Michigan (USA), GM manufactures automobiles in 35 countries, capturing a sizeable portion of the world market share. GM was thus acknowledged as the worlds largest automaker, based on global industry sales. GM was able to hold on to

Employee Motivation to Improve Productivity Essay

Employee Motivation to Improve Productivity - Essay Example Aspects listed as good or positive motivation that boost employees performance include, satisfaction as a contributor to an organization’s mission, job security, desire and room for career advancement, employees benefits and wages and enjoyment or passion for work (Buford 1990, p. 1). Employees not conversant with a firm’s mission and who sees no prospects of career advancement are less likely to perform. Those employees that are less remunerated were reported to perform below par compared to their motivated colleagues. They reported that, productivity suffers a setback when employees are not motivated to perform to their expectation. Highly motivated employees have been reported to be highly productive and efficient. They in turn become the key pillars of any successful organization. The output of a company is a direct reflection of the contribution and efforts of its staff, thus, weak products means less motivated staff and strong products mean efforts of a highly mot ivated and self driven group. Motivation of the employees therefore, becomes the foundation of success for any company in question (Harpaz 1990, p.75-93). In addition, another research carried out by Interpol Research Company established that lack of motivation diverts employee’s attention from task accomplishment. ... Therefore, indifference among employees has got a direct bearing on the productivity of a company (Kovach 1987, p.58-65). According to Henry Ford, quality in simple terms means doing what is right when nobody is observing. An employee having a burning desire to excel within him cannot be held back by any challenge that may come his way. Therefore, leaders who understand the importance of employee motivation create a favorable environment that ultimately supports motivation. Basics of motivation as explained by Buford (44-48), one of the founders of cognitive psychology includes ideas and impressions. He argued that impressions were the foundation of human life and this makes impression a key contributor to actions. He therefore recommended how to create impressions through a method called productivity messaging. This technique involves use of inspiring positive remarks to enhance motivating impressions. These impressions when developed enable one to adapt positive habits, instill exc ellence and lastly improve productivity. As quoted from Aristotle, â€Å"Excellence is an art, an art won through training and by habituation. Men do not act right because they posses virtue or excellence, but they posses them because they have acted rightly. What we are is what we repeatedly do. Therefore, excellence can never be an act but a habit. More often than not, the correlation existing between motivation levels of employees and productivity is often very clear. By outlining how employees contribution impact on the overall vision and mission of an organization, they feel motivated to be part of eventual success. Employees should also be assigned roles to play. Their

Sustainable Management Essay Example | Topics and Well Written Essays - 3000 words

Sustainable Management - Essay Example According to Hulme, â€Å"Climate change is a scientific and a moral issue.† The process of generating scientific consensus has been largely driven by the desire to communicate climate science to policy users and to construct knowledge’ (Weingart, 1999). However, in doing so, the uncertainties have been downplayed (Van der Sluijs et al., 1998). Who are the IPCC and what is their function, and what are major findings of their report on global warming? IPCC is the Intergovernmental Panel on Climate Change (IPCC) which is a scientific intergovernmental body and its main aim is to assess human-induced climate change, analyse its impact and provide options for adaptation and mitigation. The two major findings of its reports are --- firstly, climate change is unequivocal and secondly, the past and future anthropogenic carbon emissions will contribute to global warming resulting in rising sea levels. Global warming a consequence of the earth’s natural life cycle and has nothing to do with the emission of greenhouse gases? Discuss. Anthropogenic warming and rise in sea level would continue for centuries due to the impact of the Earth’s natural life cycle, even if the Greenhouse gas concentration stabilizes. Carter et al. (2006) suggest that climate is not driven primarily by human use of fossil fuels. Researchers believe that the perception that nature is a resource at our disposal is the factor which shapes our view towards exhaustion of resources. Further, Christiansen (1994a, 1994b, 1994c) argues that the formation of climate based institutions based on IPCC, suites the union of some political, scientific and business interests. To what extent do you agree with the Stern Report? Stern believed a rise of five to six degree of temperature may be a real possibility due to climate change. The Stern Report concludes that the benefits of early actions on climate change outweigh the cost of not acting. The report points towards the potential imp act of climate change on water, health, food production and environment. Some conclusions of the Stern Report can be justified, as not taking any steps to reduce climate change will definitely raise the cost of living. The report states the cost of not acting on climate change will be equivalent to at least 5% of the gross domestic product loss each year. What steps can organisations take reduce their carbon footprint? Organizations can reduce their carbon footprints by reducing carbon emissions through fuel combustion, transportation, process emissions and fugitive emissions. The carbon footprints can be reduced by reducing the consumption of fossil fuels, monitoring waste disposal, transportation and use of products. What are the main points in Peter Senge’s book â€Å"The Necessary Revolution†, chapters 1 and 2? Peter Senge’s book â€Å"The Necessary Revolution† (chapters 1 and 2) talks about a different kind of world where excess energy of one busines s can be used to heat another. The book imagines a world where the commercial buildings are regenerative and create more energy than they are using. The book imagines a world of sound products and processes where products are cost effective rather than wasteful. Corporations such as Cosco, Nike and BP,

Compare and contrast the work of illustrators Aubrey Beardsley and Essay

Compare and contrast the work of illustrators Aubrey Beardsley and Edward Gorey - Essay Example He began the art of illustrating in 1892 in Paris where Parisian fashion influenced his style of illustrations. This paper outlines the comparison and contrast between Edward Gorey and Aubrey Beardsley in their works as illustrators. Comparisons Both artists represented the high caliber of creativity and artistic brilliance. Edward on his side is the most imaginative artist of all time in America while Aubrey on the other side was an indispensable artist because he influenced his age and gave huge knowledge throughout Europe and America. Illustrators Gorey and Beardsley were both identified with artwork that had similar form in expressing skills and techniques though in different ways. Their work clearly expresses the value of illustrations in artistic work and shows how they should be correctly executed. They clearly bring out the understanding of each illustration including the shape and form that ensures the genre is understood in the present and future. Both were best known illus trators with detailed illustrations and stories. There works have inspired many people. They both used ink in their drawings and writing. Aubrey in drawing his images used ink, the large dark areas had contrasted with the large blank areas while other areas did not contrast at all. Gorey’s signature pen and ink as illustrated in his work and the use of strange and horrible words made him to be considered as America’s most imaginative and strange artist of all time. They played with both text and pictures i.e. Gorey was best known for his fantastic drawings especially the use of children such as (The Gashlycrumb Tinies, (1963), Alice in wonderland) and amusing, odd/unpredictable stories. Beardsley on the other hand wrote a book, â€Å"Under the Hill† an incomplete erotic tale and many other short stories plus several letters. Most of his work though are illustrated. Some of his famous illustrations include The Stomach Dance, 1894, The Peacock Skirt, 1894, Der Pud erquast, 1893, Masquerade among many others. Beardsley and Gorey’s artistic works were based on the same subject. They both dealt on; costume and fashion, collections, book illustrations, botanicals, education, world culture and others. Their artistic style was also the same and include; photography, fine and vintage. This kind creativity promoted their work and also made them memorable to date. Both created works with different degrees of realism, employing imagery, forms and motifs from flora and fauna. Their work was rated as the most innovative and progressive which attracted many international critics. Gorey's most books are of humor and cartoon sections of most bookstores, although a book such as The Object Lesson earned serious respect in the society, it was full of animation and humor. Contrasts: Gorey's books/work were popular with kids but he never associated them with kids it is believed that he had no fondness for them. Maybe it is because he was never married and he specifically confessed to have less interest in romance as indicated in the book The Strange Case of Edward Gorey. During interviews, he never discussed anything about romance. At one point during an interview he said â€Å"I'm neither one thing nor the other particulars. I am fortunate in that I am apparently reasonably undersexed or something  Ã¢â‚¬ ¦ I've never said that I was gay and I've never said that I wasn't

Digitizing the Physical World - Hoe organizations can benefit from Thesis

Digitizing the Physical World - Hoe organizations can benefit from digitization - Thesis Example This is happening because â€Å"individual UC (ubiquitous computing) technologies have today reached a level of maturity which allows for the development of productive business applications† (Fleisch and Thiesse, n.d., p.1930). A sea change brought in by this new advent of technologies has been that the slogan, ‘content is the king’ can now be replaced by- â€Å"user intent and context† are the determinant factors in a changed scenario (Ernst, 2008, p.3). It is from this realization that any researcher of information systems and digitization needs to start moving towards the knowledge of how organizations can benefit from digitization. The full picture of digitization in organizations can only be viewed from the perspectives of â€Å"experiential computing† (Yoo, 2010, p.215), â€Å"pervasive computing,† (De Roure, 2003) and â€Å"ubiquitous computing† (Weiser, 1993, p.2). While the utmost concern of any organization that goes for digit ization still remaining to be â€Å"permanent accessibility† of whatever is preserved or processed by the organization, a huge transformation is taking place, taking this very concern towards new heights (Morris, 2005, p.2). There is an angle shift from preservation to processing, as far as digitized data is concerned, more so in an organizational ambience. It is in relation to these changes that the question, how digitization benefits organizations, needs to be pursued. Organizations have been always using technologies â€Å"to make operations run better, faster, and cheaper† (Blair, 2004, p.64). And in an information age, the success of any organization depends on managing information in a better way (Blair, 2004, p.64). The extent of information flow via digitized media has grown to titanic proportions. For example, â€Å"estimates say the volume of business e-mail is growing at a rate of 300 percent each year, and 800 megabytes (MB) of new information is created for every man, woman, and child on the face of the earth†

Compare and contrast the work of illustrators Aubrey Beardsley and Essay

Compare and contrast the work of illustrators Aubrey Beardsley and Edward Gorey - Essay Example He began the art of illustrating in 1892 in Paris where Parisian fashion influenced his style of illustrations. This paper outlines the comparison and contrast between Edward Gorey and Aubrey Beardsley in their works as illustrators. Comparisons Both artists represented the high caliber of creativity and artistic brilliance. Edward on his side is the most imaginative artist of all time in America while Aubrey on the other side was an indispensable artist because he influenced his age and gave huge knowledge throughout Europe and America. Illustrators Gorey and Beardsley were both identified with artwork that had similar form in expressing skills and techniques though in different ways. Their work clearly expresses the value of illustrations in artistic work and shows how they should be correctly executed. They clearly bring out the understanding of each illustration including the shape and form that ensures the genre is understood in the present and future. Both were best known illus trators with detailed illustrations and stories. There works have inspired many people. They both used ink in their drawings and writing. Aubrey in drawing his images used ink, the large dark areas had contrasted with the large blank areas while other areas did not contrast at all. Gorey’s signature pen and ink as illustrated in his work and the use of strange and horrible words made him to be considered as America’s most imaginative and strange artist of all time. They played with both text and pictures i.e. Gorey was best known for his fantastic drawings especially the use of children such as (The Gashlycrumb Tinies, (1963), Alice in wonderland) and amusing, odd/unpredictable stories. Beardsley on the other hand wrote a book, â€Å"Under the Hill† an incomplete erotic tale and many other short stories plus several letters. Most of his work though are illustrated. Some of his famous illustrations include The Stomach Dance, 1894, The Peacock Skirt, 1894, Der Pud erquast, 1893, Masquerade among many others. Beardsley and Gorey’s artistic works were based on the same subject. They both dealt on; costume and fashion, collections, book illustrations, botanicals, education, world culture and others. Their artistic style was also the same and include; photography, fine and vintage. This kind creativity promoted their work and also made them memorable to date. Both created works with different degrees of realism, employing imagery, forms and motifs from flora and fauna. Their work was rated as the most innovative and progressive which attracted many international critics. Gorey's most books are of humor and cartoon sections of most bookstores, although a book such as The Object Lesson earned serious respect in the society, it was full of animation and humor. Contrasts: Gorey's books/work were popular with kids but he never associated them with kids it is believed that he had no fondness for them. Maybe it is because he was never married and he specifically confessed to have less interest in romance as indicated in the book The Strange Case of Edward Gorey. During interviews, he never discussed anything about romance. At one point during an interview he said â€Å"I'm neither one thing nor the other particulars. I am fortunate in that I am apparently reasonably undersexed or something  Ã¢â‚¬ ¦ I've never said that I was gay and I've never said that I wasn't

Management Process and Organizational Behavior Essay Example for Free

Management Process and Organizational Behavior Essay Q.1 â€Å"Today managers need to perform various functions†: Elaborate the statement Managers create and maintain an internal environment, commonly called the organization, sothat others can work efficiently in it. A manager’s job consists of planning, organizing, directing,and controlling the resources of the organization. These resources include people, jobs or positions, technology, facilities and equipment, materials and supplies, information, and money.Managers work in a dynamic environment and must anticipate and adapt to challenges.The manager looks after more than one function. Therefore, managerial practices usedsuccessfully in big firms cannot be blindly used in small-scale units. Basic managerial functionsin large and small business are the same. But the manner in which these functions should becarried out can be different.Managing starts with planning. A manager with a definite and well defined plan has morechances of success than another who tries to start an enterprise without planning. According toKillen† planning is the process of deciding in advance what is to be done‚who is to do it‚how it isto be done and when it is to be done’’. Planning involves thinking and decision and is, therefore,called a logical process. Planning is a continuous process as changes in plans have to be madefrom time to time to take care of changing environment. Many a times, a vague approach isadapted to planning in a small firm. There is a false impression that small firms areuncomplicated and do not require planning. The small-scale manager does not want to engagehis employees in the planning process due to the desire to keep the secrets with him. Personalaccountability for results, lack of expert staff and not having planning skills are other major obstacles to planning in small firms. The owner or manager of a small enterprise is too involvedin day-to-day operation to try planning before commencing actual operation. But they need pre-planning most because small firms have limited resources to conquer their upcoming problemand cannot afford to finance losses that can take place while adjusting to unanticipatedhappenings/changes.An manager needs an enterprise which can achieve the business objectives. During thefunction of organizing he leads human resources to successful completion of the project,arranging the functions and activities into different levels in the organization structure, thusfacilitating the assignments of personnel according to their capabilities, skills and motivation.According to Peter F. Drucker the process of organizing consists of three steps activitiesanalysis, decisions analysis and relation analysis.(i). Activities Analysis: It consists of the following:a) Determining the main functions for achieving the objectives of the firm.b) Various sub-functions in each major function.c) Amount of work in each major function and its sub-function.d) The position required to perform the activities.(ii) Decisions Analysis: It consists of the following:a) Choosing the basis of departmentalization so that functions could be grouped intospecialized units. Generally, functional departmentation is appropriate for small-scaleunits. Customers, Products and territories are ot her important base of departmentalization.b) Choosing the type of organization structure so that departments are incorporated into aformal structure. MBA Sem-IManagement Process and Organizational Behavior Subject code MB0022 (iii) Relations Analysis: The authority, responsibility and accountability of every position and itsrelationship with other positions are clearly defined. Various positions are manned with personshaving the necessary education, training, experience and other qualifications.To obtain best possible benefit from each employee it is necessary to delegate functions as far-down in the organization as possible. Owners of small firms are often reluctant to delegatingauthority to their employees even though they expect them to do all functions allocated to themthat require authority. For effective completion of tasks, it is necessary that responsibilityaccompanies the necessary authority. In directing a manager has to supervise, guide, lead and motivate people so that they canachieve set targets of performance. In the process of directing his subordinates, a manager ensures that the employees fulfill their tasks according to the set plans. Directing is theexecutive function of management because it is concerned with the execution of plan andpolicies. Directing commences organized action and sets the whole organizational machineryinto action. It is, therefore, the life giving function of an organization. This is the area where themastery of the art and science of management is put to test. An manager’s leadership styledetermines the work atmosphere and culture of the organization. Above all, he must motivateemployees by setting a good example, setting practical targets of performance and providingsatisfactory monetary and non- monetary benefits.In directing a manager has to perform the following tasks:(a) Issuing orders and instructions(b) Supervising workers(c) Motivating i.e. inspiring to work efficiently for set objectives(d) Communicating with employees regarding plans and their implementation.(e) Leadership or influencing the actions or employees. Controlling is the process of ensuring that the organization is moving in the desired directionand that progress is being made to wards the achievement of goals.The answer to a profitable organization is the skill of the owner or manager to controloperations. He has to establish standards of performance, procedures, goals and budgets. Withthese guides, he supervises job progress, workers performance and the financial condition of the business. The controlling function of the owner manager includes:Setting of standards: Control presumes the existence of standards against which actual resultsare to be evaluated. Standards can not control on their own but they are the targets againstwhich actual performance can be measured. Therefore they should be set clearly andaccurately. They should be precise, adequate, and feasible.Measurement of actual performance: The actual performance is measured and evaluated incomparison with the set standards. Preferably measurement should be such that variation maybe identified in advance of occurrence and prevented by suitable action. Where work involved isof quantitative nature measurement of performance is not difficult. But when the work is notquantifiable measurement becomes difficult. Periodical reports test checks and audits arehelpful in precise measurement of performance. MBA Sem-IManagement Process and Organizational Behavior Subject code MB0022 Analysis of variances: Comparison of actual performance with standards will reveal variation.Variations are analysed to identify their cause and their impact on the organization. Correctiveaction can be possible only where the causes of the problem spots have been identified.Clarification may be called for sudden variation.Taking corrective action: Control means action on the basis of measurement and evaluation of results. Wherever possible self- determining device should be used for bringing back actualresults in line with the standards. Standards should be revised wherever necessary. Other stepsto prevent deviations can be re-organization, improvements in staffing and directions etc. Thereal meaning of control lies in the commencement and follow-up of remedial action. At thisstages control unites with planning.

Security Threats In Cloud Computing

Security Threats In Cloud Computing What is cloud computing? To explain Cloud computing in simple words, lets just say it is Internet computing, if we observe closely the internet is basically the collection of cloud; thus, the cloud computing word can be elaborated as using the internet, to its full potential, to provide organization and people, technology enabled oriented services. Cloud computing let consumers access, by the help of the internet, resources online from any corner of the world without the need to worry about physical/technical maintenance and management issues of the real original resources. What is cloud computing security? To keep it in simple words, cloud security actually points out to a broad set of rules/regulation or policies, maybe set of technologies, or controls deployed solely for the sake of, to protect application data, and the linked infrastructure of cloud computing from the malicious intruder. If all seems good how come security threat became an issue? The cloud computing technology is on the verge of peak. Its really a wonderful news for enterprises and organization who want to get things done with more quickness and easiness as compared to past times but one need to keep their vision open to the possibility of data hijack. The famous Company IBM lies on top of companies providing cloud security with many options in hand to reduce risk. The 9 biggest threats right now according to a report that was released, on 29 February, from the Cloud Security Alliance are: Security Breach in terms of data The companies providing cloud environment face more commonly the same threat i.e. traditional corporate, yet due to the huge amount of data stored on their private servers, they are more vulnerable to the eyes of hackers or intruders. The information being leaked from their servers or exposed becomes headline showing the drawback of the security area. Disaster occur when information such as trade secret, health information or intellectual property data are breached If such event occurs in which hacker or intruder outrun the security checks of cloud environment and data breach occur, then the organization providing the facility may end being washed up on the shore just like a broken ship because they may be filed or sued by the potential customers. To protect their environment, normally cloud owners, deploy security protocols in their services field but in the cloud organizations are responsible for protecting their own data Broken authentication Compromised credentials The most common reasons for data breach are weak passwords, poor key lax authentication or certificate management. Companies often strive with identity management, as they try to give or deny permissions as defined to the users job role. More important, keeping in view, they sometimes dont or forget to remove access of user when a job function changes or when a user leaves the environment of organization. The ways of multifactor authentication systems such as phone-based authentication, one-time passwords smartcards tends to protect cloud services because this make it quite harder for attackers, hacker to log or go in to access with stolen passwords. Many developers dont realize the danger of embedding credentials in source code and make such mistake and upload the source code on famous site where source code is easily accessible such as GitHub and bit bucket. APIs Hacked interfaces Normally every cloud application and service now gives APIs access to its users. IT teams use APIs and interfaces to organize and connect with cloud pool, including those that offer cloud management, provisioning, monitoring, and orchestration. The availability and security of cloud services from authentication to encryption and access control and activity monitoring depend on the security level of that particular API. Risk level increases with commonly third parties that tends to rely on APIs and build an infrastructure on these interfaces, as organizations may feel the need to expose or portray more credentials or service, the CSA warned. Weak APIs and interfaces expose company to security concerns related to integrity, confidentiality, accountability, and availability. APIs and interfaces are the most exposed and weak part of a system because theyre usually accessible and easily gained access from the open Internet. Misuse system vulnerabilities Exploitable bugs, or system vulnerabilities in application and programs, are not new, but theyve become rapidly a huge problem with the inclusion of multitenancy in cloud computing services. Organizations handshake databases, memory and other resources in close range to one another, giving chance to new possible attack surfaces. Hijacking of Account Software exploits, fraud and phishing are still the most successful way for intruders for back door gain access. Above all that, cloud services add a whole new level of dimension to the possibilities of threat because hackers can eavesdrop on various activities, modify data and manipulate transactions. Not only that, hackers may also use cloud application for their advantage to launch various other attacks. Cloud service provider should prohibit user from sharing of account security credentials between services and users Malicious insiders The threat from inside has many faces: a former or current employee, a contractor, system administrator, business partner or a contractor. In a cloud system scenario, a malicious insider can destroy or burn the whole infrastructures to ground or manipulate system data. Systems that solely depend on the various cloud service provider for security implementation, such as data or key encryption, are at huge risk. The parasite Advantage persistent threat (APT) APTs normally and blend in normal traffic move through the network, so it becomes difficult to detect. The major cloud service providers make sure to apply advanced encryption techniques to prevent threat such as APTs from infiltrating or entering their building infrastructure. Common points of entering in the system include direct attacks, spear phishing, USB or pen drives loaded with malware injection, and third-party compromised software networks. Totally Permanent loss of data With the day to day enhancement and cloud services of getting matured, reports of permanent loss of data due to error from provider have vanished into thin air. But intruders or malicious hackers are famous to white wash cloud data just to harm businesses and bring the service provider to ground, and cloud data provider centers are at risk to natural disasters as any common facility. Cloud service providers advice or recommend their user to distribute their data and applications across various multiple layers of zones for much more added protection. Abuse of cloud service power The disaster that can occur from the misuse of cloud service power can never be mapped of any graph scale. It has the tendency to supportÂÂ   various criminal activities such as using the resources of cloud technology to break in to gain encryption key in order to launch various attack such as sending phishing email, messages or filling mailbox with spam mails, launching famous DDoS attack to shut down server or hosting malicious content.

Black Nationalism And The Revolution In Music Essay -- essays research

The black population has fought hard to get where they are in today’s society in terms of their courage, beliefs and faith to accomplish what they have done in the fields of politics and music. They have been affective in the field of politics by having leaders such as Dr. Martin Luther king Jr., Malcolm x and Nelson Mandela lead them to a civil right society where everyone was treated equally. And they have also been part of the revolution of music in terms of how many categories they have invented and taken over. In the field of politics, their leaders led their community in different ways that at the end; their work paid off. They won each and every battle they had to fight. But the most important battle they had to face was to influence their people to do right things and help them achieve goals in life. They made them believe in themselves in every way, that they could do whatever they were capable of doing. These leaders have inspired blacks in many ways such as being positive, having faith in what they believed in, being strong, fight for their families and for what was right. For example, Dr. Martin Luther King Jr.: he inspired blacks because he was one of the fewest civil rights leaders in the history to shape America. The fact that he helped change the terrible situations that the black community and other races were going through, and to win equal treatment of citizens of all races, made him a true hero and role model for his community (the black community). On t...

Legalized Killing Should Be Abolished Essay -- Capital Punishment

Capital punishment, also called death penalty, is the punishment by death for a crime, and the only form of legalized killing. It may be carried out by electrocution, hanging, lethal injection, gas chamber, and firing squad. The death penalty has been banished in over one hundred and thirty countries, and it has been abolished in every industrialized nation except for the United States of America. In the United States, capital punishment has been an extremely controversial issue that divides the country and leads to disharmony. The death penalty abolition movement is growing, and some progress is being made, but there is a lot of work yet to be done. There are various organizations using different avenues to abolish the death penalty. They have been successful in New Mexico, Illinois, New Jersey and New York. These are organizations like Amnesty International, The National Coalition to Abolish the Death Penalty (NCADP), and The People of Faith against the Death Penalty (PFADP). Amnesty international is an eloquent and a well-known organization that is established in different parts of the world and active in the defense of human rights since 1961. It is one of the largest and best-known international nongovernmental organizations that is dedicated to humanitarian treatment of all people. Amnesty means a general pardon for offenses or an act of forgiveness for past offenses. They serve several purposes on the bringing about of equality, peace and social justice. However, one of their main goals is to abolish the death penalty. The organization has been quite successful in many countries and some states in the United States. Amnesty International stands out, because it has good governmental contacts all around the world, so â€Å"Amnest... ... 2012. . Draper, Thomas. Capital Punishment. New York: H.W. Wilson, 1985. Print. Gottfried, Ted. The Death Penalty: Justice or Legalized Murder? Brookfield, CT: Twenty-First Century, 2002. Print. Illustrated Oxford Dictionary. London [etc.: Dorling Kindersley, 2003. Print. Kennedy Cuomo. â€Å"Abolish Capital Punishment† in Blot, David (Ed.) Supplementary Readings on Peace and Nonviolence. Bronx, New York: self-Published, 2008. Kronenwetter, Michael. Capital Punishment: A Reference Handbook. Santa Barbara, CA: ABC-CLIO, 2001. Print. McCarthy, Colman. "The World's Only True False Quiz on Legalized Killing." The Center for Teaching Peace. Newsletter, 2011. Weisberg, Roger and Vanessa Roth. â€Å"No Tomorrow (DVD).† Docuramafilms. A Production of Public Policy Productions, 2010.

The History Of Educational Psychology Education Essay

Harmonizing to Wikipedia, larning manners is used to depict 1s natural or accustomed form of geting and treating information in larning state of affairss. Keefe ( 1979 ) defines larning manners as the â€Å" complex of characteristic affective, physiological and cognitive factors that serve as comparatively stable indexs that show how a scholar perceives, interacts with, and responds to the acquisition environment. † Learning manners can besides be described as a set of behaviours, attitudes and factors that facilitate larning for an person in certain state of affairs ( Web.cortland.edu, 1990 ) . Learning manners act upon how pupils learn and how instructors teach. Indirectly, it besides influences how the pupils and instructor interact.A A Each person is born with certain inclinations toward peculiar manners. However, larning manners will act upon by civilization, adulthood degree, development and personal experiences ( Web.cortland.edu, 1990 ) .A A It is of import to retrieve that larning manners do non state us about one ‘s abilities or intelligence but assist us to understand why some undertakings seem easier for others than us ( Fleming and Bonwell, 2006 ) . Besides, larning manners besides described as the best clip of twenty-four hours a scholar absorb the cognition. For illustration, some people unable to work in the early eventide and some people are merely non able to work good in the early forenoon. By and large, there are four classs of larning manners, there is audile, ocular, kinaesthetic and tactile. A pupil with an audile acquisition manner learns best when information and cognition are delivered in auditory formats. Examples of auditory formats are talks, unwritten reading, podcasts and treatments. Auditory scholars prefer to larn utilizing their ears. They prefer to follow verbal instructions instead than written 1s. These pupils besides do good with taped classs and group treatments ( www.learningrx.com/learning-styles.htm ) . Meanwhile, scholars with tend to work best in an environment where information is presented in ocular format such as books, articles, picture, image or diagrams. They enjoy reading books for cognition and can easy follow written waies. Since messages are taken in through the eyes, they can make good in power point presentations, films and category press releases ( www.learningrx.com/learning-styles.htm ) . A pupil with kinaesthetic larning manner prefers larning by making. Messages and information are taken in by the musculuss through organic structure motion. Kinesthetic scholars work good with their custodies. They write things down to clear up their ideas ( Learning Styles & A ; Strategies Manitoba Education & A ; Training, 1998 ) . Finally, a pupil with a haptic acquisition manner responds good to touching and making things in countries such as scientific discipline and art. They learn best when information is conveyed in hand-on manner. They prefer keeping and pull stringsing the capable affair instead than simply sing an image of it ( www.learningrx.com/learning-styles.htm ) . Learning is a womb-to-tomb procedure. Therefore, it is of import to place and understand the differences between the assorted acquisition manners. Although Stahl ( 1999 ) had critique about the acquisition manners, pedagogues are still obliging in measurement and instruction to pupils ‘ acquisition. Since 1970, infinite pupils have benefitted from larning about how they learn and the differences of larning manners among people ; many teachers have made effectual usage of larning manners in their instruction ( Oncourseworkshop.com, 1970 ) . It is non merely because tilting manners should be discovered and encouraged but there are several benefits of measurement and learning pupils to understand their acquisition penchants. By understanding the acquisition manners, instructors can teach harmonizing to the scholar ‘s manner. A instructor who instruct merely harmonizing to his ain manners will makes larning more hard for the pupils ( Learning Styles & A ; Strategies Manitoba Education & A ; Training, 1998 ) . Students learn most efficaciously when the schemes used are close with their preferable acquisition manners. Therefore, instructors should besides assist pupils to happen their ain acquisition manner. An consciousness of larning manners can assist to better the methods of instructors ‘ presentation ( www.learningrx.com ) . However, we should retrieve that one acquisition manner is non assumed to be better or first-class than the others but is instead preferred by the scholar ( Weimer, 2012 ) . Another possibility that the mere act of larning about larning manners is to promote instructors to pay more attending to the sorts of direction they are presenting ( Radzyner, 2009 ) . Teachers who understand the importance of larning manners might get down offer a broader mixture of talks, research lab work, treatments and others variety utile direction that might turn out to be better for all pupils other than routine one major learning method. Weimer ( 2012 ) said that pupils differ in their involvements, background cognition and abilities but non in their acquisition manners. But there is no grounds suggests that providing to scholars larning penchants will take to better acquisition. Even so, instructors should assist pupils to place their acquisition manners. Knowing their ain acquisition manner does assist scholars to construct assurance and to larn to pull off their ain acquisition ( Learning Styles & A ; Strategies Manitoba Education & A ; Training, 1998 ) . It will besides assist pupils to take or disregard things that cause them jobs in larning. After identify pupils ‘ acquisition manners, instructors can learn them how to utilize their encephalon best and give them insight into their strengths, failings and wonts. Besides, by acknowledging and understanding the pupils ‘ acquisition manners, pupils and instructor can utilize techniques better to accommodate each other. Students can better their velocity and quality of larning. The acquisition procedure will besides enjoyable. Harmonizing to Wikipedia, preferred learning manners can steer the manner we learn and besides alter our internally represent experiences and the manner we recall information. Students will benefits from detecting how they process information best. Therefore, many ushers and techniques were still recommended from pedagogues about cognizing and identify pupils ‘ acquisition manners even there is n't equal grounds base to warrant integrating larning styles appraisals into general educational pattern ( Moore, 2010 ) . Students that understand the differences of larning manners will besides assist them in understand others and assist them associate to and pass on better with the assorted people in their life. If the figure of failures when communicate efficaciously with other lessening, pupils will experience confident and satisfy in working with others. By understanding ain acquisition manners, we can besides cut down the emphasis and defeat of larning experiences in the state of affairs to get the better of the restrictions of hapless teachers ( Studyingstyle.com, 2010 ) . Educators are so compelling or appealing to the thought of measurement and instruction to pupils ‘ acquisition manners because the consciousness of larning manners differences can assist teachers learn in a mode that efficaciously reaches most pupils ( Oncourseworkshop.com, 1970 ) . Teaching by integrating a assortment of active larning schemes can do learning more rewarding and enhance pupils ‘ motive at the same clip. Even though instructors can near larning manners from different subjects and experiences, an apprehension of the different acquisition manners is cardinal to the single attacks of learning ( www.learningrx.com/learning-styles.htm ) . However, if an teacher relies on lone scholars ‘ best manner, alternatively of assisting them develop the other larning manners they are weak in will convey drawbacks in their acquisition. When scholar is encourage to avoid countries they are weak in, the underlying cognitive accomplishments in that country will stay weak and that scholar may lose the chance to to the full develop an array of acquisition tools. Therefore, every scholar needs a strong foundation in the nucleus cognitive skills no affair which larning manner they prefer ( www.learningrx.com/learning-styles.htm ) . Cognitive constituents are the internal control of the system of running the cognition ( Kazu, 2009 ) . There are mental abilities required for long-run proficiency in nucleus topics such as authorship, reading and calculating. Cognitive accomplishments can be improved through instruction. One of another possibility drawback of utilizing larning manners to steer direction is the trouble of be aftering a lesson which incorporates all four acquisition manners. Even it is n't difficult to include both audile and ocular acquisition manners in a lesson, but the sad truth is many pupils have the tactile and kinaesthetic acquisition manner ( Kelly, 2013 ) . Therefore, it is non possible to affect all acquisition manners in a lesson. If a instructor tries to utilizing larning manners to steer direction but mismatches exist between larning manners of most pupils in a category, the pupils may go inattentive and bored in the category. As the consequence, pupils perform ill in trials, acquire discourage about the classs, the course of study and even themselves. Students might get down inquiring if they are in the right profession. Most earnestly, society will loses potentially first-class professionals ( Www4.ncsu.edu, 2002 ) . Furthermore, instructors may see integrating a assortment of instructional schemes into every lesson as a load. Teachers need more clip to be after, more day-to-day instructional clip and less pupils to steer direction utilizing learning manners. Teachers will experience emphasis with the multi-faceted instructional activities with the short instructional period. The trouble in managing a schoolroom with multiple larning manners poses a challenge to instructors. Students might show behavior jobs due to defeats and ennui from the type of direction that is typically given. To steer direction by utilizing larning manners besides need necessary curricular stuffs. These stuffs play a important function in implementing a assortment of instructional schemes to run into the demand of different acquisition manners. For illustrations, teacher need videos and ocular AIDSs form ocular scholar, audio entering stuff for auditory scholars, originative art activities for tactile scholars and kinaesthetic activities for kinaesthetic scholars. All these stuffs should be utile in learning and larning and able to delivered information and cognition to scholars. The most possible drawback from these curricular stuffs is instructors need financess, cognition, support and experience from assortment section. In order for instructors to implement a assortment of instructional schemes in their lesson, instructors need ongoing chances to construct their apprehension in larning manners and suited abilities. Without the experiences from detecting theoretical account schoolrooms, workshops, or analyzing, instructors might mismatch the lesson and therefore convey to serious negative effects. Teachers might be given to disregard others factors such as schoolroom clime, motive, background, multicultural issues, gender and cultural that besides act uponing scholar ‘s learning quality ( Montgomery & A ; Groat, 1998 ) .